Communications & New Technology
1999-2000. The PUSH Journal was developed by my team at InterScience, London (a life-sciences communications consultancy) in response to a need expressed by journalists who received Rockefeller Foundation sponsored training on increasing and deepening their sexual and reproductive health reporting. We worked with a firm specializing in unique information technology applications, and designed an early news aggregating system that would allow the end-user to tailor their personal news feeds based on geographical and topical preferences. PUSH, an acronym for periodic updates on sexual and reproductive health, was a mainstay of the public information outputs housed at the Communications Consortium Media Center and populated from a daily Lexis/Nexis feed.
Over 10,000 users eventually subscribed to The PUSH Journal; the vast majority of the subscribers were journalists and the remainder comprised professionals and academics working in a variety of disciplines. It was delivered by email in either plain text or HTML daily. All subscriptions were free. Some 17 topic areas were available, paired with 15 UN-defined geographical areas.
The Push Journal no longer exists. As an early adapter of new information technologies, It laid the groundwork for the many sophisticated news aggregators now found everywhere on-line.